Case study Sleep Garden

Sleep Garden is a wellness company specializing in promoting healthy sleep through natural self-help and lifestyle products, education and community building. The company was founded in 2002. Sleep Garden is currently developing its offerings into a comprehensive product line that promotes and enhances healthy sleep.

Create excitement and interest

How to reach a national audience and create interest in Sleep Garden’s leading product, the Zzone Sleep Solution? How to create interest in something as mundane as sleep? The product itself isn’t exciting, it’s a small box that contains CDs of original music, created specifically to promote sleep, along with a booklet on healthy sleep habits.

Tell an interesting story that motivates customers to buy

Create interesting story ideas about the company, the product and its inventors and pitch them relentlessly to targeted publications. The resulting Media Relations campaign netted interviews with numerous publications, including The Wall Street Journal. Print coverage of Sleep Garden and its product was so favorable that radio and television opportunities emerged.

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