


Marketing Services: Strategy and Budget
Having a strategy is the most important part of a marketing effort. It addresses the issue, “What problem do you want to solve?” or “What opportunity do you want to take advantage of?"
With a clear understanding of the issue, you can estimate a dollar value for it. Is the competition stealing business? How much are they taking from you each quarter? This dollar amount is the beginning of your marketing budget.
For example, did a competitor win a $30,000 piece of business that could have been yours? How much is it worth to you not to lose another $30,000? Keep in mind, your competitor now has additional funds to go after more of your business.
There’s no reason to surrender your business to the competition. And there’s every reason to actively go out and win more business than the competition can take from you.
Market your business to grow your business. This is what Sales Growth Partners can do for you. Please click on the expandable points below for additional details.
1. Identify and Prioritize your Prospects
Who buys what you sell? Do you know them well and regularly remind them why they are happily doing business with you? Do you talk to them often? Do they know you appreciate their business?
Who else might buy what you sell? Sales Growth Partners can help you find prospective customers and clients and then help you go after them.
2. Find Consensus on Objectives and the Goal
What business challenge do you need to face? Do your managers and salespeople agree that this is the priority?
Sales Growth Partners can help identify and prioritize the challenges and opportunities. We can help build consensus among your team and then clearly present the goal and what it will take to get there. A shared vision of success is powerful.
3. Determine a Budget and Guiding Plan
Look at the marketing budget. Is it appropriate for achieving the goal? What costs will you have and when will they be incurred? Who will be responsible for what and when? A timeline and plan will help you spread out the costs and keep track of progress.
4. Develop a Unique Selling Proposition
What’s unique about your business? Not just what makes you better (just about everyone claims to be better…), but what makes you unique. What makes you the best fit for the type of customers you want?
A strong USP quickly lets people know what you do and why they want to do business with you. Your USP should be everywhere; woven throughout your business and present in everything that touches your customers. Let them forget why they do business with you and they’re ripe for your competition to pick.
Creating Unique Selling Propositions is one of our specailties. Put Sales Growth Partners to work for you.
5. Create an Overall Strategy for Marketing Your Company
You’re building stronger relationships with your customers and you’re gaining new customers. Now you’re ready to tie it into an overall strategy. Where do you want your business to go? What’s your timeframe for getting there and what are the milestones?
You’re busy running your business. We can help paint the bigger picture and fill in the details of how to make it happen.
6. Select the Tactics and Campaigns
You know where you want to go, but how to make it happen. Tactics and Campaigns are the how and where of your marketing effort. Good tactics and campaigns are both effective and a good fit for your organization.
Marketing isn’t something that should be done to you – it’s an extension of your personality and the image of your organization.
7. Implement the Program
Vendors, employees, consultants – partners; who’s going to do the actual work? And who’s going to manage it on a daily basis. We can work with your team and agree upon roles and responsibilities. We can also manage vendors and other contributors directly, saving you time and saving you the stress of trying to do it all yourself.
We’re partners in growing your business and can keep you as involved as you need or as informed as you like.
8. Measure the Results and Adjust the Program
There’s no magic formula for marketing. Organizations, gatekeepers, customers and competitors are different and always changing. We help you find the right marketing mix to cover the bases.
We track progress and spot what works well and what works best. We then adjust the marketing program to keep delivering the results you want.
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