Marketing Services: From Strategic to Tactical

Having a strategy is the most important part of a marketing effort. It addresses the issue, “What problem do you want to solve?” or “What opportunity do you want to take advantage of?"

With a clear understanding of the issue, you can estimate a dollar value for it. Is the competition stealing business? How much are they taking from you each quarter? This dollar amount is the beginning of your marketing budget.

For example, did a competitor win a $30,000 piece of business that could have been yours? How much is it worth to you not to lose another $30,000? Keep in mind, your competitor now has additional funds to go after more of your business.

There’s no reason to surrender your business to the competition. And there’s every reason to actively go out and win more business than the competition can take from you.

Market your business to grow your business. This is what Sales Growth Partners can do for you. Please click on the expandable points below for additional details.

Who buys what you sell? Do you know them well and regularly remind them why they are happily doing business with you? Do you talk to them often? Do they know you appreciate their business?

Who else might buy what you sell? Sales Growth Partners can help you find prospective customers and clients and then help you go after them.

What business challenge do you need to face? Do your managers and salespeople agree that this is the priority?

Sales Growth Partners can help identify and prioritize the challenges and opportunities. We can help build consensus among your team and then clearly present the goal and what it will take to get there. A shared vision of success is powerful.

Look at the marketing budget. Is it appropriate for achieving the goal? What costs will you have and when will they be incurred? Who will be responsible for what and when? A timeline and plan will help you spread out the costs and keep track of progress.

What’s unique about your business? Not just what makes you better (just about everyone claims to be better…), but what makes you unique. What makes you the best fit for the type of customers you want?

A strong USP quickly lets people know what you do and why they want to do business with you. Your USP should be everywhere; woven throughout your business and present in everything that touches your customers. Let them forget why they do business with you and they’re ripe for your competition to pick.

Creating Unique Selling Propositions is one of our specailties. Put Sales Growth Partners to work for you.

You’re building stronger relationships with your customers and you’re gaining new customers. Now you’re ready to tie it into an overall strategy. Where do you want your business to go? What’s your timeframe for getting there and what are the milestones?

You’re busy running your business. We can help paint the bigger picture and fill in the details of how to make it happen.

You know where you want to go, but how to make it happen. Tactics and Campaigns are the how and where of your marketing effort. Good tactics and campaigns are both effective and a good fit for your organization.

Marketing isn’t something that should be done to you – it’s an extension of your personality and the image of your organization.

Vendors, employees, consultants – partners; who’s going to do the actual work? And who’s going to manage it on a daily basis. We can work with your team and agree upon roles and responsibilities. We can also manage vendors and other contributors directly, saving you time and saving you the stress of trying to do it all yourself.

We’re partners in growing your business and can keep you as involved as you need or as informed as you like.

There’s no magic formula for marketing. Organizations, gatekeepers, customers and competitors are different and always changing. We help you find the right marketing mix to cover the bases.

We track progress and spot what works well and what works best. We then adjust the marketing program to keep delivering the results you want.

What tools will you need for your marketing effort? If you’re marketing to other businesses, you will need tools that are different from what you would use with consumers or end-users. What you want to accomplish dictates the tools you will need.

Marketing is the toolbox and inside you’ll find: Advertising, Brand Building, Brand Management, Brochures and Marketing Collateral, Copywriting, Corporate Communications, Corporate Identity, Lead Generation Programs, Marketing Strategy and Planning, Media Relations, Public Relations, Referral Programs and the list goes on.

That’s just a start. But what do you need? We can design, deliver, and use the right tools for the job at hand. You pay for just what you need, without purchasing the whole box.

What’s the image of your organization? And it isn’t what you think that matters; it’s what your customers think. Somehow, they’ve formed an image of your organization and if you didn’t help shape it, who did? And is that image favorable and contributing to business doing well?

A good brand image let’s people know what you do without them needing to think about it. We help you create a favorable image in the minds of your customers and prospects. With a favorable impression of you, they’re more likely to do business with you.

– Provided you ask them to of course. Compelling sales pitches, brochures, sales letters and Web site content ask your customers and prospects to act.

The nuts and bolts of all your marketing efforts. We don’t just write to communicate, we write to persuade and motivate to action. We create the right message and then get it to the right audience through the right channels.

You want to reach your customers and prospects. You want to build a helpful dialogue and relationship with them. Because if you’re not talking to them, someone else surely is.

Brochures, Sales Letters, and Newsletters are there with your audience when you can’t be.

Do your customers really know what you do? And do they know all the other services and products they could buy from you?

Product and service fact sheets make it easy for customers and prospects to understand what you offer. It saves them the discomfort of having to ask. Many people don’t like to appear uninformed and might not ask you to explain. They’ll just go to someone who makes it easy for them to understand and feel knowledgeable.

Is your product or service complex? Is it a big ticket item that customers need to think about? Do you have a sales force or just someone who handles inquiries?

A sales kit answers all the questions a customer might have. And more importantly, it answers their objections so maybe you won’t have to.

We can help make it easier for customers to do business with you.

Wouldn’t it be nice to read about your company in papers and magazines? And wouldn’t it be nice to be mentioned on radio and television too? Publicity builds credibility.

Legwork, creativity and a media kit help make this a reality. We can create a Media Kit for you that includes everything a reporter needs. Reporters are busy people and we can hand them what they need in order for them to include you in their reporting.

Having a Web site is good. Having one that contributes to your bottom line is better. Does your Web site clearly convey who you are and why customers should contact you?

We can structure and build a Web site for you that supports your objectives. If you already have a Web site, we can fine tune it for you and then get the word out so prospects will visit.